Nujignua’tegeg – the Listuguj Newsletter. My company, Folk Media Communications, created a multimedia newsletter for Listuguj First Nation.
It is a mobile-responsive website, Facebook page, and bi-weekly print product. We regularly create video content.
It is a communication tool primarily for the Listuguj Mi’gmaq Government, but also for all organizations in the community. We do softer stories, profiles, and features. It strives to fulfill one important journalistic purpose: reflecting the community back to itself.
The website hosts all the content, with a modern, clean, “responsive” layout. The website strategically collapses to accommodate different screen sizes. Content is uploaded knowing it’ll be seen properly on any device.
It uses WordPress’ content management tools, Google analytics, and SEO tools to keep the workflow smooth between writers and editor, ensure best practices are followed, and increase visibility.
The printed product is thought of as a “broadsheet” revival. A single 8.5″ x 14″ is used to distribute three stories, messages from the Chief, community events and listings, a small photo gallery, and a notes from the editor.
QR codes are used to encourage readers to scan with their phones and go directly to the longer stories online. It is also used to direct people to video and other multimedia content.
The printed product is almost just advertising for the website. But stories aim to be concise and self contained.
Visit Nujignua’tegeg Archive to see all the past issues in .PDF form.
We try to incorporate video as often as possible. Views and reach for videos far outrank all other content. We’ll take on special video projects when appropriate, but often with stories such as event coverage – video is the easiest and most appropriate way to report.